Our team also coordinated one-on-one tours and opportunities with existing and newly assigned reporters covering MGM Grand Detroit to position the property on the forefront of the media’s minds, as well as team members as experts in their given fields.
Included in this calendar were holidays and seasonal trends, annual events including Detroit Restaurant Week and the Plymouth Chili Festival, themed days such as National Pickle Day and a list of upcoming features in local and trade publications. To assist in our media outreach, our team developed an annual media calendar for each department that served as an outline for media pitch ideas. Our team used a mixture of media relations, events and social media to publicize the wide range of amenities at MGM Grand Detroit to its target audience.
